In this article, we discuss various problems, not just technical in nature, that frequently occur on official company websites. All these issues significantly impact conversion rates and reputation among partners.
In the digital world, a company's website has become its business card — its market success is directly dependent on its technical content and ease of use. This is not surprising, as customers and partners first interact with the business website.
Clients and partners judge the professionalism and reliability of a business based on its website. Hence, technical issues, often found on outdated business websites, can severely damage the reputation of any business, regardless of industry.
That's why we are now offering every company a new Website Essentials Package, which can serve as an addition to the main software development project or as a separate task for our team of developers, marketers, and design specialists (UI/UX).
Extremely slow loading speed. The loading speed of a website is critically important for retaining visitor attention and improving website ranking in search engines. Slow loading can lead to increased bounce rates, negatively affecting SEO and conversions.
Lack of optimization for mobile devices. Around 50–60% of all web traffic today comes through smartphones, making it crucial for websites to display correctly on these devices. Their design is now primarily developed for mobile devices.
Critical security issues. Security is a key aspect of websites dealing with confidential client information. Vulnerabilities can lead to hacking attacks, data breaches, loss of client trust, and many other problems.
Poor SEO. In North America, this is particularly relevant due to the high cost of contextual advertising. Poor optimization results in fewer organic visits and more expenditure on paid online promotion of the company.
Complex user interface. An intuitive and easy-to-use interface is necessary for a positive user experience. A complex or confusing design can repel visitors and increase bounce rates, inevitably reducing conversions.
Lack of stability and frequent errors. Constant crashes, technical errors, or website downtime can seriously undermine user trust. This includes server issues, coding errors, malfunctioning forms, and other technical shortcomings.
Focus21 has been developing a variety of software products for companies, including websites, for many years. We understand all aspects of the needs of any business, regardless of industry, which is why we created the new Website Essentials Package for them.
Our company is a space where ideas flourish and transform into reality.
